The Little Book of Gold, now revised and expanded, is a concise book that helps small and very small non-profits build an effective fundraising operation on a shoestring budget.
Testimonials
“It was a perfect primer for me as I prepare for a new role in my agency.” — Anne Maack, Child Start, Wichita, KS
“A valuable contribution to our colleagues in the nonprofit world–especially those of us in smaller organizations that do not have dedicated fund development staff.” — Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, CA
Read an excerpt from the book to get a better idea of what it’s like.
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Major Topics in The Little Book of Gold
Board Giving
Learn how to:
- Approach a Board of Directors about board giving and “ask without asking”
- Deal with different kinds of board members — those who don’t want to give, who see themselves as “rebels,” those who are already good givers, new board members, and more.
- Set up monthly giving for board members
- Increase board giving a year later
Asking Outside the Board
Learn how to:
- Ask without sounding desperate
- Build more monthly donations
- Get “loose change” donations
- Set up online giving
- Thank donors so they want to give again
Fundraising Events
Learn how to:
- Avoid events that suck your time for not-enough money
- Get more money out of events you currently throw
- Set up one of the most lucrative fundraising events that no one ever thinks of
New Grants
Learn how to:
- Be your best self
- Find new grant opportunities easily
- Get your foot in the door
Thinking Big
Learn how to:
- Build your donors from the year before
- Set up donor levels without giving away too much
- Stay friends with donors
Thinking Bigger
Learn how to:
- Evaluate whether your non-profit can handle a capital campaign
- Make your organization open for planned giving
Online Features
More than a book, The Little Book of Gold is like a special weekend conference in condensed form. In addition to the material covered below, purchase of the book will unlock special password-protected features online! Resources include:
- 2 sample direct mail asks (.doc files)
- Customizable event budgets and checklists (.xls)
- Table Captain Guide for events
- Customizable donor database (.xls) perfect for organizations that don’t have a good system for tracking donor gifts
In addition, new strategies guides on specific topics are posted regularly, based on requests by current readers. Current guides include:
- Event Sponsorships
- Online Giving after Obama
- Overview of recommendations for churches and schools
- Dealing with Appointed Board Members
- Management Focus: Thinking Outside the Box
- Timeline of a “Normal” Capital Campaign
- Raising Money for a Specific Project
