LBOGCoverThe Little Book of Gold, now revised and expanded, is a concise book that helps small and very small non-profits build an effective fundraising operation on a shoestring budget.


It was a perfect primer for me as I prepare for a new role in my agency.” — Anne Maack, Child Start, Wichita, KS

A valuable contribution to our colleagues in the nonprofit world–especially those of us in smaller organizations that do not have dedicated fund development staff.” — Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, CA

Read an excerpt from the book to get a better idea of what it’s like.


Kindle (AudioBook)

Major Topics in The Little Book of Gold

Board Giving

Learn how to:

  • Approach a Board of Directors about board giving and “ask without asking”
  • Deal with different kinds of board members — those who don’t want to give, who see themselves as “rebels,” those who are already good givers, new board members, and more.
  • Set up monthly giving for board members
  • Increase board giving a year later

Asking Outside the Board

Learn how to:

  • Ask without sounding desperate
  • Build more monthly donations
  • Get “loose change” donations
  • Set up online giving
  • Thank donors so they want to give again

Fundraising Events

Learn how to:

  • Avoid events that suck your time for not-enough money
  • Get more money out of events you currently throw
  • Set up one of the most lucrative fundraising events that no one ever thinks of

New Grants

Learn how to:

  • Be your best self
  • Find new grant opportunities easily
  • Get your foot in the door

Thinking Big

Learn how to:

  • Build your donors from the year before
  • Set up donor levels without giving away too much
  • Stay friends with donors

Thinking Bigger

Learn how to:

  • Evaluate whether your non-profit can handle a capital campaign
  • Make your organization open for planned giving

Online Features

More than a book, The Little Book of Gold is like a special weekend conference in condensed form. In addition to the material covered below, purchase of the book will unlock special password-protected features online! Resources include:

  • 2 sample direct mail asks (.doc files)
  • Customizable event budgets and checklists (.xls)
  • Table Captain Guide for events
  • Customizable donor database (.xls) perfect for organizations that don’t have a good system for tracking donor gifts

In addition, new strategies guides on specific topics are posted regularly, based on requests by current readers. Current guides include:

  • Event Sponsorships
  • Online Giving after Obama
  • Overview of recommendations for churches and schools
  • Dealing with Appointed Board Members
  • Management Focus: Thinking Outside the Box
  • Timeline of a “Normal” Capital Campaign
  • Raising Money for a Specific Project